31+ Four Strategic Brand Management Process Pics. Growing and sustaining brand equity. Identify and establish brand positioning and values 2.
Understanding the interplay between brand and innovation management: Brand positioning is defined as the act of designing the company's offer and image so that it occupies a distinct and valued place in the target consumer's mind. Branding is the process of setting the strategic branding.
Identifying and establishing brand positioning.
Designing and implementing brand marketing programs 3. Identification of business objectives and purposes 2. Strategic brand management process has four main steps: Learn vocabulary, terms and more with flashcards, games and other study tools.