25+ Brand Management Pyramid Background. Home brand management brand resonance pyramid (philip kotler summary). Keller's book is aimed at the 'how' and 'why' of brand management.
Building a brand pyramid is essential in getting your senior management on the same page. The foundation of the brand equity pyramid is brand identity, and it is imperative to build a strong foundation before moving into the upper stages of the pyramid. 0 ratings0% found this document useful (0 votes).
June 7, 2011 by courtney.
The brand pyramid is a useful tool that can help you identify where your customers are on this the pyramid, as shown in figure 1, illustrates the five key stages that customers go through with a brand. To be successful, there are many skills a manager needs to cultivate. Home brand management brand resonance pyramid (philip kotler summary). Tourism and hospitality management, vol.